When NAVEX’s expansion efforts started to bear results, their website and content management system (CMS) soon got in the way. The existing website and content management tools had not been designed to support rapid change and growth. Creating pages and campaigns to support new initiatives took too long, and the site lacked the integrations necessary to track engagement and success metrics. Additionally, the website started feel slow and unreliable. The business teams had a vision for the tools they would need to engage with new customers today and tomorrow.
NAVEX Global was formed in 2012 to become the leader in the emerging field of ethics and compliance. NAVEX engaged OMBU to help implement content marketing tools that would support and accelerate their rapid growth and global expansion.
OMBU designed and implemented a website backed by an enterprise content management system (CMS) that empowers NAVEX Global to personally engage customers across their global markets. Marketing teams are able to launch rich, custom landing pages for new products and campaigns in minutes, with no IT involvement, allowing them to iterate, test and optimize at breakneck speeds. The campaigns support system integrations that allow marketing teams to track omni-channel campaign performance in Marketo and Salesforce.
The website features a resource center designed to position NAVEX as the global thought leader in ethics and compliance. The resource center publishes reports, guides, white papers, webinars and videos and is a key conversion point for new business, deeply integrated with Marketo’s progressive enhancement to intelligently and automatically grow lead profiles.
While building the new website, NAVEX had ambitious plans to expand to international markets, so OMBU built a backend with translation, URL and SEO functions to support any number of locales. As NAVEX started opening offices in new markets, the website was ready to keep up and empower the local teams not only to translate content, but also to tailor the website experience and campaigns to local products and market conditions.